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Course Overview
Course outline and section excerpts
   
I. Before You Write
     
    Know what you want to say
     
 
  • Two simple questions to consider when writing.
    Know your audience
     
 
  • Are you writing peer to peer? Outside your industry? Knowing your audience will determine the language and tone you employ in your writing.
    Get the ink flowing
     
 
  • Sometimes the most difficult part of writing is getting started. This section offers five ways to get you going.
    Organization methods
     
 
  • This section presents ways to create logical, flowing documents.
  II. Clarity Is Everything
     
    Tips for clear, well-organized writing
     
 
  • From short, clean sentences to identifying excess verbiage, nineteen tips to make it easier for anyone reading your writing.
    Get results from your writing
   
 
  • Five ways to get what you want out of your writing.
III. Make It Great
     
    Content editing
     
 
  • You have organized your material logically. Now tighten it up and consider key editorial questions.
    Error-free writing
     
 
  • Eleven tips to reduce the number of errors in your documents without hiring a proofreader.
    Common errors in usage
     
 
  • Entire books have been written on this important subject. This section looks at some of the most common errors in usage.
    When not to write
     
 
  • There are times when not writing is the better course of action. Six situations illustrate the point.
  IV. Design Matters
     
 
  • You don’t have to be a graphic designer to create a written document that is pleasing to the eye. Here are six easy ways to create documents that are easy to read or skim.
V. Electronic Communications
     
    E-mail etiquette
     
 
  • Just because e-mail is sent electronically, it doesn't excuse you from approximating a letter or memo in terms of content, clarity, and style.
    Text messaging
     
 
  • Yes, there are even some tips on how best to utilize text messaging.
VI. The Big Picture: Pulling It All Together
     
    More tools
     
 
  • Reference books and online resources to support your writing.
    Bloom Ink’s top ten guidelines
     
 
  • Ten points to incorporate in your writing from here out.