Imagine unclear instructions that set off a chain of unforeseen events, sloppy proofreading that results in a misplaced decimal point in a price quote, or sending an e-mail that should have been directed elsewhere.

• Gets results: sales contracts, support, investment, bonuses, growth;
• Promotes credibility, trust, and respect;
• Builds goodwill and inspires collaboration, commitment, and action;
• Sells products and services;
• Saves time and resources;
• Helps achieve professional and personal goals;
• Fuels effective communication.
  

Bad writing (anything less than the expectation)

• Sends a sloppy, unprofessional message and loses business;
• Reflects negatively on the writer and the company’s image;
• Can lead to misunderstandings and missteps;
• Jeopardizes the results you want;
• Undermines your efforts;
• Costs money.